If you received an email on January 8, 2024, with the subject “Important update on websites made with Google Business Profiles,” you might be wondering what’s happening to your website.
Here’s the deal: Google is shutting down websites built with Google Business Profiles. Starting in March 2024, these websites will redirect visitors to the business’s Google Business Profile. However, after June 10, 2024, these redirects will stop working, and customers will see a “page not found” error when trying to visit your site.
What Does This Mean for Your Business?
If your business relies on a Google Business Profile website, you must act quickly to set up a new site before June 10, 2024. Without a replacement, potential customers won’t be able to find your website, which can lead to lost credibility, fewer inquiries, and missed sales opportunities.
What Are Your Options?
Google suggests using another hosted website builder like Google Sites, Wix, or Squarespace. While these can be quick solutions, they come with potential challenges:
Time-Consuming Research – You’ll need to compare platforms to find one that fits your needs.
Learning a New System – Each platform has different tools and limitations, requiring time to get familiar.
Domain Migration – If you have a custom domain, you’ll need to properly migrate it to avoid downtime.
Risk of Future Shutdowns – Hosted platforms can discontinue services, leaving you in the same situation again.
Why Consider a Self-Hosted Website?
While site builders offer convenience, they come with limited features, restrictive designs, and dependency on third-party platforms. A self-hosted website is a more flexible, scalable, and long-term solution. With a custom-built website, you:
Own and control your site without relying on a third-party provider.
Customize your design and functionality to fit your business needs.
Improve your SEO rankings to attract more local customers.
I go into more detail about the pros and cons of self-hosted websites vs. site builders [here – insert link].
Need Help Migrating Your Website?
If you don’t have time to research and migrate your website, or you want to take this opportunity to redesign your site and boost your online presence, we can help! At Duppins Technology, we specialize in building custom WordPress and self-hosted websites that give you full control and long-term stability.
Don’t wait until your website disappears—Request a Quote Today and let’s find the best solution for your business!
